Global Studies “FROM THE FIELD” Lecture Series

Transatlantic Marketing: A Cultural Cross- pollination

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French-born and based in New York City, Philippe Cassous has for the past twenty years led a successful transatlantic business life as a marketing specialist and entrepreneur.

Bringing French ideas to the US and American ideas to France, he helped position the Pernod Ricard group in the US, earned his French company Aquiloc a national award for Best Company to Work for in 2011, and created numerous experiential marketing events to promote the values of Moêt et Chandon, Hennessy and Ciroc. He is currently working on wine profiles for his latest startup and exploring VC opportunities with the new organization French Founders.

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Rhinebeck rentals 2009.JPG

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